Tuesday, March 24, 2020
Movie Review The Last Emperor
ââ¬Å"The Last Emperorâ⬠is a Chinese 1987 epic film, directed by Bertolucci Bernardo. The film is based on the life of Emperor Pu Yi, who was the last individual to reign as Emperor in China. It derives most of its narrative from Pu Yiââ¬â¢s autobiography titled ââ¬Å"From Emperor to Citizen: The Autobiography of Aisin-Gioro Pu Yiâ⬠.Advertising We will write a custom essay sample on Movie Review: The Last Emperor specifically for you for only $16.05 $11/page Learn More In this book, the former emperor documents his journey from being an Emperor to an ordinary Chinese citizen. The movie depicts events that took place over a period of 60 years. During this time, China underwent radical transformation due to the significant social-political events that occurred over the time span. The film begins in 1950 in a Chinese Prison, where Pu Yi has been taken as a political prisoner. After a failed attempt to end his life, the Emperor begins to have flashbacks of his earlier years. His first memories are of how he became the Emperor after being named successor to Empress Dowager Ciwi who was dying. This was in the year 1908 and Pu Yi was only 2 years old. Following this declaration, the young Pu Yi moved to the Forbidden City, which was the official home of the emperor. The film shows Pu Yiââ¬â¢s early life where many eunuchs and private tutors served him. It then illustrates how Pu Yi was forced to give up power after the Chinese Revolution of 1911. After this, he continued to serve as a figurehead and was allowed to maintain his luxurious lifestyle in the Forbidden City. However, a warlord banished the Emperor from the Forbidden City in 1924 forcing him to live in exile. After 6 years in exile, Pu Yi moved to Manchuria, which was his native land. While in this region, the Japanese occupational forces reinstated him as a puppet head. His reign ended when Russian forces captured him at the end of the Second World War. The R ussians kept him under arrest up to 1950 when he is returned to communist China. Here Pu Yi underwent reeducation under Maoââ¬â¢s reign. At the end of the reeducation efforts, he took up the occupation of a gardener and lived a humble life. While living the life of a simple gardener, Pu Yi was able to visit the Forbidden City as a tourist and he looked at the Dragon Throne, where he once reigned from, with mixed emotions. The film has a number of major characters: Emperor Pu Yi, who is the filmââ¬â¢s central figure; Emperorââ¬â¢s wife, Wanrong Gobulo, who comes from a royal background and stays with Pu Yi until the end of World War II; Scottish Reginald Fleming, who served as the tutor to the young emperor and provided Pu Yi with knowledge about the outside world and inspired the young emperor to travel outside the Forbidden City; and Chen Baochen, the emperorââ¬â¢s personal advisor and tutor, who remained loyal to the Qing dynasty even after it collapses.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The film covers events that took place between 1908 and 1967. This gives the film major social-historical dimensions, since China underwent a number of significant changes in this turbulent period. The first major event covered by the film is the succession of Empress Dowager Cixi by the 2-year-old Pu Yi. The film then addressed the 1911 revolution that marked the start of modern China as it abolished the monarchy and established a republic under president Dr. Sun Yat Sen. This event led to Emperor Pu Yi being forced to give up his official powers. The film then records that the emperor was forced out of the Forbidden City in 1924. At around this time, the 13-year-old Chinese Republic was experiencing some problems as the ruling party was becoming more authoritarian in nature. The problems experienced by the state escalated when the ruling Kuomintang party split with the Communist Party. The Kuomintang banned the Communist Party and imprisoned most of its top leaders. This led to the Communist Party making plans to overthrow the Kuomintang and bring about a Communist Revolution in China. The realities of Japanese expansionist trends in Asia during the 1930s are highlighted in the film. It documents how Japan was able to take over the region of Manchuria and govern over it from 1931 to 1945. Emperor Pu Yi was installed as the puppet ruler in order to add legitimacy to Japanese rule. Pu Yi was responsible for signing a number of treaties that increased Japanese power in the occupied territory. This puppet state ended after the Allied forces defeated Japan and the Second World War came to an end. Another significant period covered by the movie is the Cultural Revolution under Mao Zedong. Mao took leadership of China in 1949 and set out to eliminate the old establishment and replace it with a strong Communist State. During the first years of h is rule, China experienced the Cultural Revolution that had a major impact on the social and political environment in the country. The revolution was started by peasants in the countryside who wanted to do away with the decadence of the rich. One of the ways in which the new order was brought about was by destroying the property owner class and re-educating the upper class. The Emperor was one of the individuals who underwent reeducation in Maoââ¬â¢s China.Advertising We will write a custom essay sample on Movie Review: The Last Emperor specifically for you for only $16.05 $11/page Learn More In my opinion, the film succeeds in capturing the social and political environment in China during the lifetime of Pu Yi. It succeeds in demonstrating how the country underwent a transformation due to significant events including the 1911 revolution, the Japanese invasion, the Second World War, and the Chinese Communist Revolution in 1949. The film effectively h ighlights the dramatic changes that China underwent from monarchy to republic. This transformation is best exemplified by the Forbidden City, which was once owned by the Emperor, but later becomes a public area. The film does not place equal weight on all the important issues it addresses. An issue that emerged strongly in the film was the wastefulness of the imperial era. The film demonstrates that the emperor never performed any activity for himself. Pu Yi was forced to learn how to perform basic tasks for himself through reeducation. The issues that are not well demonstrated by the film are the negative aspects of the reeducation that took place during the Cultural Revolution. The film does not make it clear that during this period, hundreds of thousands of landowners were disposed or executed. Many intellectuals in the country were sent to the rural areas where they engaged in hard labor as a form of reeducation. The most important thing that I learnt about China from this film was that there was an extreme level of extravagance by the Emperor during the monarchy days. The film clearly displays the lavishness of the Forbidden City, where Pu Yi lived. The palace is enormous in size, and it is filled with expensive furniture and ornaments. We are shown hundreds of servants who do everything for the Emperor and kneel before him in respect. This information made me understand why the Chinese people carried out a revolution against the monarchy and formed a republic, which later on became the Communist State of China. The oppressive socio-political environment advanced by the monarchy fueled the revolution that made Pu Yi the last emperor. This essay on Movie Review: The Last Emperor was written and submitted by user Reid B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Friday, March 6, 2020
Miracle Worker essays
Miracle Worker essays The purpose of my essay is to persuade the reader that your goal can be accomplished when you work hard to try to achieve it. In life people work hard to try to accomplish something they cant do and want to be able to do. There are few people in our world that are blind and deaf. It takes them a long time to accept their disability and the method of learning. In the play, The Miracle Worker by William Gibson, Annie teaches Helen a way of hearing and seeing in a way she understood. Helen couldnt see or hear and Annie taught Helen everyday until one day Helen just understood what an object was and the name it had. It took practice but Annie reached her goal, which was to help Helen understand life. In the play Annie says Helen, the chick has to come out of its shell sometime, you come out too. (p. ) Annie is telling Helen its hard to accept but you will eventually understand and learn to accept it. Being blind and deaf if like being in a different world, two of your most important senses are absent in your life. You have to learn your own way to understand. Annie taught Helen in a way that Helen could understand and remember. Helen started to learn when she started to realize smells and feeling go with a word. Annie also tells Helen Theres only one way out, for you, and its language. (p. ) Helen is telling Annie the only way she will be able to hear and see is by learning a language, understanding and knowing what something is with a name and picture. Helen started to understand words when she put the word water with the feeling of water. Babies learn how to talk when they hear the word repeatedly and start to understand words go with a picture. Helen, at the end, finally understood what a language was and how she can learn around her disability. It took her awhile to learn, but Annie kept working until she finally under...
Tuesday, February 18, 2020
Assignment One Statistics Essay Example | Topics and Well Written Essays - 1000 words
Assignment One Statistics - Essay Example The researcher makes a general conclusion that all birds prefer to swim in the water. The researcher makes an error because the researcher was instructed to observe birds. Consequently, the researcher should have complied with the research conditions. The researcher should have observed all types of birds. For example, there are different types of birds. The seagulls fly over the waters to feed on fishes trying to take in air from the waterââ¬â¢s surface. The monkey-eating eagles are eagles that eat monkeys for food. The swallow are small birds. The chickens prefer to stay on the ground, instead of swimming on the water. The Swan is a beautiful white bird that swims effortlessly inside a body of water. The ostrich is a bird that is as big a human being. Second, the researcher makes a general conclusion based on a certain group or community (Brady 138). For example, the researcher observes a group of Eskimo residents in their Igloo homes. The researcher, an Alaska resident, makes a n erroneous conclusion that human beings can freely live in an icy condition. The researcher makes general the conclusion that people are comfortable living and working in the subzero weather conditions. To correct the erroneous inquiry outcome, the researcher should have invited people to stay in Alaska, a subzero icy location. The African resident who arrives in Alaskaââ¬â¢s subzero weather conditions will surely feel uncomfortable in the icy weather. The African resident is used to the hot 110 degree desert weather. The African resident will feel uncomfortable using the thick Eskimo dress. The same resident African resident will feel uncomfortable moving around the icy land surface using a sledge. Further, the rainforest resident would also feel uncomfortable living in the Igloos. The same rainforest would not engage in oneââ¬â¢s favorite beach activities because the icy waters are too cold for human swimming. The rainforest citizen may not accept the sudden change of envir onment from the comfortable familiarity of the rains of the Amazon rainforest to the subzero weather condition. Third, the researcher makes illogical research reasoning (Schell 93). The researcher can make erroneous observation by implicating a wrong statistical procedure. For example, the total of the male count is erroneous written as 10 instead of the correct 1,000. If the true female count is 200, the wrong male count shows erroneous findings that the female respondents are more than the male respondents. Likewise, erroneous mixing up the data will generate a wrong research outcome. Consequently, the other research findings will erroneously crop up. The other research findings may include the erroneous finding that the males are erroneously better than females, in terms of making daily choices. Question 2. Inductive and deduction research. Deductive research starts from the general and finishes with the specific (Bachman 48). The researcher observes several animals. The research er observes that eagle has wings. The researcher also sees that the ostrich has wings. The researcher kingfisher bird has wings. Lastly, the researcher sees several ducks and swans effortlessly swimming in the nearby lake. Based on the researcherââ¬â¢s observation of the different types of birds, the researcher makes a concept or theory that all birds have wings. On the other hand, inductive research starts with the specific and finishes with
Tuesday, February 4, 2020
How to Dance Salsa Essay Example | Topics and Well Written Essays - 1250 words - 1
How to Dance Salsa - Essay Example Ever region or country has it individual culture and dance is a part of that culture. Salsa is also a part of the long list of dances available worldwide. Although Salsa originated in the Caribbean, it gradually gained popularity all over the world with certain alterations in style. Salsa, in general, gave the identity and defined the culture of the Latin America particularly The Caribbean. Salsa is a word that describes a variety of dance styles from many regions of Latin America but it basically belongs to the Caribbean. It is mainly distinguished with the highly energetic and vivacious hip movement which is accompanied by a fervent beat. It was formed as a result of a merger between Cuban mambo and Latin jazz in the 1960ââ¬â¢s with a touch of choreography and styling from the Puerto Ricans who resided in the Big Apple, the New York City. However, Salsa is still constantly evolving and developing and being modified with new steps and styles. Salsa has its roots embedded deep in Latin America and the Afro-Caribbean. Salsa originated on the island of Cuba. A Frenchman who had fled From Haiti had brought the country dance of France to Cuba, This dance was called the Danzon. The dance then began to blend with the several types of Rhumbas such as the Guaguanco, Columbia, and Yambu. A major part consisted of a mixture of Sonero and the African Drumbeats, known as the Son of the Cuban people. This fusion happened in Dominican Republic, Puerto Rico, and Columbia etc. but not as popularly as in Cuba. In the 1930s, when Second World War was on its verge, the name ââ¬Ësalsaââ¬â¢ emerged with this dance moving to the city of lights New York and Mexico. Salsa was a nickname for various Hispanic originated music such as the mambo, cha cha cha, meringue and many others. Apart from all of this, there was a large investment in the promotion of Salsa. The word did not gain much popularity until the 1960ââ¬â¢s.
Sunday, January 26, 2020
Terms and Definitions in International Business
Terms and Definitions in International Business Question 1 Section A: Standard deviation is the positive square root of the variance. E.g. if 217.4 is gotten as the variance from a given distribution, it then implies that the standard deviation will be 14.7 by applying the square root on the variance score of 217.4. Mean-is the arithmetic average of a set of scores in a distribution. The average of the scores; 8, 9,10,11,12 is 10 which means summation of all the scores (x) divided by the total number of elements (n), which gives 10. Hypothesis this is an assumption of statement which may not be true concerning one or more population. E.g. a hypothesis to test the ability of trained employee is better or higher than that of an untrained employee in a company. Continuous variable are those variable that assume a continuum of values within the range of its observed lowest and highest values. This means that the values in the range are infinitely close to one another, and uncountable. E.g. heights of human beings temperature of a room, volume of water in tank, weights of people, etc. while categorical variable is a random variable that takes only a discontinuous set of values. It takes only specific values within a set of range of values that are countable. E.g. number of persons in a household, no of days on sick leave, scores recorded to the nearest hall mark. Bivariate research design A bivariate research is defined as the type of study which tries to look at the causal relationship between two variables under investigation Variable label and variable value variable label can be explained in words what variable represent while variable value is a set of values that relates to variable. Statistic descriptive- is agenda variable to run a frequency expressed numerically. Mode is defined as the score or element that repeats or occurs most frequently in a given distribution. Theory can be define as a system of ideas in explaining something. Paradigm- is defined as a theory, statement or fact that tends to be generally acceptable by all when explaining a particular phenomenon. Face validity seeking to know the measurement strategy, like how a measure and procedure appears. Reliability and validity reliability is a degree of assessment to produce a stable tool while validity is to test measure and what it claims to measure. Random assignment proceeding based on evaluation, for instance properties knowing how the levy tax is been paid. Covariation versus causality in a relation of x and y are related in a population, e.g. When there is no relationship meaning that is non-hypothesis while causality has to do with co-variation to random which by chance. Experimental design this is some-well defined act or process that leads to single well-defined outcome .e.g. tossing a coin to see whether heads or tails comes up, opening a book at random and noting the first word on the right hand page, etc. Measurement- finding a number that shows the size and amount of something. Spurious relationships is a calculation related to two events or variable that has no frequent interval of connections. Probabilistic statement this is a statistical statement made for the chance or likelihood of event occurance over the others. E.g. someone may say that girls can perform home chores than the boys. Descriptive statistic this is the aspect of statistic that studies a body of statistical data and no generalisation is made from the result obtained. E.g. collection of data classification of data, drawing of histogram. Polygons statistical graphs and charts. Deterministic statement: A deterministic statement is defined as that aspect of research which tries to look at the causal relationship between variables in which the occurrence or the degree of relationship between the variables occur with high sense of certainty. Question 2 Section B: (A) This is the guide line: In a typical research settings or statistical activities, Independent variable in a layman language could mean that which can change to give result to a particular thing and that is what is called Dependent Variable. There is a probability or likelihood that a relationship will exist between 2 variables; Example: A) Persons Education: X) voters turn out Here is a relationship between Independent Variable A) which is Persons Education and X) Dependent Variable which is Voters Turnout. This is because a persons education can influence people coming out to vote base on their perception about election because educated people know the power of vote. So the probability is that the election outcome would be more positive. If we look into this issue from another perspective it is possible that educated people might not take part in politics because they do not like politics and political activities. (B)Nations economic health (x) and a political revolution. There is an intimate relationship between economy and revolution. In this section economy is an independent variable while revolution is a dependent variable. The probability is that if the economy is weak X, it would affect the Y and the people would go for revolution in order to change the existing set up because of their dissatisfaction. On the other hand if we look into the issue from a deterministic lens it would come into our minds that if the economy is strong the people would have no reason for revolution because they would be satisfied. (C)Candidates height (X) and election outcome (Y). The probability in this case is that X would affect Y because people like tall people than short one. But if we look from another position it would not appear the same because if someone is short it would not mean that he would not get any vote because it is not only height which does matter. Second Part: (2): This question first of all tries to look at whether or not it is possible to conduct an experimental research by a researcher under the prevailing variables. A) An individual level of religiosity (x) his or her preference for different political candidates. In this situation, conducting an experimental research is quite unlikely especially as it involves this two variables, an individualââ¬â¢s level of religiosity and his/her preference for different political candidates based on the following reasons: Conducting an experiment involves the ability of the researcher to be able to manipulate and control his variables, in which it is very difficult to conduct experiment because one cannot effectively manage, control and manipulate an individualââ¬â¢s level of religiosity. Another reason why conducting an experimental research tends to be problematic is based on the idea that individualââ¬â¢s views and opinions are dynamic and not static, therefore one cannot count on that as a pretext to vote. One illuminating factor that affects experimental research is the presence of a spurious variable which individualââ¬â¢s adopt in the process of conducting elections for example similar ideology, individualââ¬â¢s personal interest could also count and not necessarily religion. (b). Military Service X and Attitudes towards foreign policy. In this situation, conducting an experimental research is quite likely. In doing this, the researcher will randomly defined and assign values on his variables as thus: Treatment group: This group involves the use of manipulation and control by the researcher in which he expose them to military service which would invariably affect their attiudes towards foreign policy Control group: This group will not be controlled and manipulated by the researcher. After assigning these values between the control and treatment group, it is quite likely that the researcher has conducted experiments on his variables and the group that has been exposed will react differently towards foreign policy than the group that has not been exposed. (c) Exposure to negative news X and Political Apathy Y Under this, having an experimental researcher is also possible when the researcher divides his population into both: Treatment Group: It comprises the group that the researcher will control by exposing them to negative political news. Control Group: It comprises the group that the researcher will not be under the purview or control of the researcher. After randomly assigning this values to this two groups, it will become evident that the group exposed to negative news will likely develop political apathy than the group that has not been exposed. D) A speakers personal characteristics (x) persuasiveness. In this situation, it is difficult for experiment to work largely due to the fact that: Human beings and their views are not static but are subject to change at any given point in time. The challenge of control and manipulation of the variable to the researcher is also problematic. Other confounding variable may lead to persuasion rather than a speakerââ¬â¢s personal characteristics. Question 3 Section C: Conceptualizing and Operationalizing Terms: In this first step, the researcher will define his variable conceptually and operationally. Conceptual definition means the literal or library definition whereas operational definition refers to the applicability of the term (s) in my research. Peace and justice are two interrelated ideas. It is clear to most of us that in order to achieve peace we are supposed to ensure justice and vice versa. A peace without justice would not be a sustainable one. Conceptually speaking peace means a condition where you are secured by every mean or in other words you are no longer disturbed. If we look into this operationally then it means peace is the state of society where you will not find violence in the streets and there will be no threat to your life. According to Oxford dictionary justice meansââ¬â¢Ã¢â¬â¢ the state of being fairââ¬â¢Ã¢â¬â¢. If we look into this word operationally it carries different meaning to different people but the best definition is that if the social contract is monitored fairly by the authority then we can say that justice is there. In my work peace would be an independent variable X while justice would be a dependent variable Y. 2. Developing a Methodological discourse or Agenda: The second step is for the researcher to develop a methodology that will explain how the study will go about its research, whether qualitative or quantitative method. In order to prove the relationship between two variable I would collect empirical data from various sources. My work will give an understanding to the readers that whether Peace causes justice or not. 3. Generating a Hypothesis: By hypothesis it involves the use of hypothetical statements that will reject or approve the earlier established theory about the subject under investigation. The next aspect is for the researcher to develop a hypothesis that will test his variables, in order to approve or disprove the theories and it is divided as thus: H1- peace brings justice H2- peace does not bring justice Reviewing relevant related literature about the state of the art: Reviewing the works of other scholars about the subject the researcher is investigating is the next phase of the study. The next phase is to develop a literature review about the sublects under investigating such as: Literature Review on Peace- According to Tim Sisk who defines peace as a step-by- step reciprocal moves to build confidence, resolve gnarly issues such as disarmament, and carefully define the future through the design of new institution. According to New Testament, peace could mean the absence of conflict, as mentioned, but also either the health of body and mind or concord. Regarding the latter, peace seems an act of will of those in a conflictful situation. According to David Cortright- sees peace as a social equality. Socialists and feminists brought these issues to the fore and broadened the peace agenda to include problems of economic injustice and patriarchy. Literature Review on Justice- According to Chris a scientist, he said that justice is the act upholding the law. However, the controversy that remains and the debate that ensures has to do with what the law itself should be. According to Thrasymanchus, that justice is subjective form civilisation to another. Since the rulers can influence policy, law, and education, they can control the public perception of justice. 5. Data Analysis and Interpretations of Findings: This phase of research will try to clearly explain the findings of the research whether or not the research has been able to achieve its objective or not by testing the initial stated hypothesis. 6. Summary, Conclusions and Recommendations: This is the final phase in the research agenda, where the researcher will clearly summarize what the study is all about, draw the necessary conclusions and offer meaningful contributions or recommendations to the study. Four Hurdle Facing Researcher: The degree of causality of variable i.e Independent and Dependent variables (X Y). Every researcher is faced with the dilemma of understanding the degree of causality between his independent variable X and his dependent variable Y. Could the Dependent variable Y also cause an effect on the Independent Variable Y The second hurdle is for the researcher to be able to ascertain whether or not the dependent variable could invariably leads to a causal relationship with the independent variable Y. The degree of Covariation The third hurdle, is for the researcher to be able to determine the degree of correlation or covariation between his variables. The presence of extraneous or Z- variable. The last hurdle or dilemma faced by any researcher is the plausibility that other confounding or spurious variables tend to also serve as the possible causes in determining the degree of causality between X and Y variables which it is the responsibility of the researcher to keep that perspective in check. 1
Saturday, January 18, 2020
Comparison of Genesis
The story of creation begins with Genesis 1 and 2, it explains how the world and itââ¬â¢s living inhabitants were created from Godââ¬â¢s touch. From Genesis 1 we see how the sky, seas, land, animals, and mankind were created. However Genesis 2 focuses more on the first of mankind, known as Adam and Eve and how they are made to be. In this paper I will compare Genesis 1 and Genesis 2 and what the main idea for creation is in each one, however in my opinion there is no contradiction between the two. Genesis 2 merely fills in the details that are ââ¬Å"headlinedâ⬠in Genesis.In Genesis 1 we learn how God created the earth and the living things on it and what order they came to be in. The elements were created in the following order: Light first and darkness second marking the first day (Gen 1:3), land and seas on the second day (Gen 1:9), and the seasons on the fourth day (Gen 1:14). The living things were created in this order: Vegetation and plants were first on the third day (Gen 1:11), animals were second on the fifth and sixth days (Gen 1:20), male human kind was made third on the sixth day (Gen 1:27), and finally female human kind was made fourth and last on the sixth day as well (Gen 1:27).Genesis 1 briefly tells us that man was made in Godââ¬â¢s image, made male and female, and given dominion over the animals (Gen 1:26). In Genesis 2 we merely go more into depth of the making of man and woman. Genesis 2 shows us HOW man was made in God's image. I believe man is made a three-fold being with a body that touches the physical realm, a spirit that touches the spiritual/moral realm, and a soul/mind that links them in the mental realm. Just as God appears as the Father in the spiritual realm, the Son in the physical realm, and the Holy Spirit in the hearts and minds of men.This is a great similarity and I believe it is there for a reason. But we need not get far into that and ââ¬Å"muddy the watersâ⬠so to speak (sarcasm). In Genesis 1 God wa s here on the earth, He hovered over water in Eden (Gen 1:2). God also began the process of creation, and began creating the earth. Not only did He create the earth, but He created mankind and animals. In this chapter it speaks of man being made in Godââ¬â¢s image which is very intriguing, God created everything, but mankind is the only thing He created to be like Him. God gave us the opportunity to be in His likeness.Not only is that an opportunity, but it is an honor to know that God cares so much about mankind that He wants us to be like Him. In Genesis 2 God breathes breath into mankind, God is physically in the presence of mankind at this point. He did not come in the form of Jesus, but in the form of which He is, God. God is closer to mankind than ever before in both of these chapters. Also, God gives a test to Adam in Genesis 2, which is not something that He does in Genesis 1. Almost immediately after breathing life into Adam God gives him work.I find this interesting bec ause since the beginning God has been working on everything himself, and now he is telling Adam to work. Adam is made in Godââ¬â¢s image and he works almost immediately after coming to life. God not only made man in His image physique wise, but in all other aspects. One thing I learned from Genesis 2 is that God has a standard for mankind, and that He expects man to take care of what He gives man. (Gen 2:15). God was with Adam, and even though God was a companion for Adam, Adam needed more. God saw this and blessed Him with Eve.Throughout these two chapters you get to see how creative God can be, and how much He cares about mankind. God wanted Adam to be happy, and fulfilled. God had just met Adam in physical form and gave him all the desires of his heart. I find this amazing because how often does mankind cater to the needs and wants of one another, but God is ever so giving. I have been contemplating another theory as well that could explain the different focuses on Genesis 1 a nd Genesis 2. What if they were written by two different authors?Another possibility is that there were two stories being told and the writer could not decide which one to put in the bible, so he put both. Though there are two clashing stories, the basic idea for this story of creation can still be seen. This might explain why Genesis 1 has a broader spectrum of creation and why Genesis 2 focuses mainly on the creation of man. In Genesis 1 the names of man are not even mentioned. In Genesis 2 however we come to learn that their names are Adam (male) and Eve (female).Also in Genesis 2 we learn exactly how Eve is created; Goad takes a rib from Adam and makes Eve from that rib. Then she is called woman, because she is made from man (Gen 2:23). This appears nowhere in Genesis 1. Another possibility is that Genesis was also put in the Bible to show us how important the creation of man was. After all we are the only things that God created in his image (Gen 1:26). God makes a garden in Ed en and puts Adam in the eastern part of Eden to care over and keep it in order. He then instructs him about what trees to eat from and which to not eat from.Before God makes him a helper (on the 6th day) he brings all the creatures to Adam to name all the animals and birds (Gen 2:15). Then God reflects back at what he previously made before man. (Gen 1:24-25 explains the creatures made from the earth ââ¬Å"according to its kindâ⬠) and has Adam name them before he puts him asleep to operate on him to give him his wife (Gen 2:21). ââ¬Å"Out of the ground the LORD God formed every beast of the field and every bird of the air, and b rought them to Adam to see what he would call them. â⬠(Gen 2:19).They were seen by Adam and named, which brought the conclusion that he needed a helper; his wife Eve. Without Eve Adam would never be able to prosper, also he loves Eve. ââ¬Å"This explains why a man leaves his father and his mother and is joined to his wife, and the two are unite d into one. Now the man and his wife were both naked, but they felt no shame. â⬠(Gen 2:25). To me this is a very important detail that is left out in Genesis 1. You cannot come to understand the power God has bestowed upon man and what man needs without Genesis 2.That is why I believe both creation accounts are included in the bible. We needed to have a better understanding of the beginning of the human race. Without a start how can we ever finish and go up into the kingdom of God? God made us in his image for a reason, and that reason was for us to rule over the other living thing on earth and almost be shepherd like, but do so without sin. We must be pure and we must be faithful, that is the path to heaven. Both creation accounts explain how we came to be.But the first creation account is broader ranging and more of an overview, explaining the creation of night and day, land, sky, seas, seasons, plants, animals, and man. The second creation account focuses on the creation of humans, but also covers the growing of plants and the creation of animals. In both cases, the basics were already there; in the first account, the waters, the wind that blew across the water and the land underneath; in the second creation account, the dry land was there, but plants had not grown because God had yet to make it rain. So there were only very minutedifferences between the two, but the same concept was shared. Genesis 2 recaps the creation week and provides extra details on Adam and Eve's mode of creation and of their home in Eden. Genesis 1 sets out all of the creative work in order. Both deal with the same story but with different emphasis of the detail. To conclude, both of these chapters summarize God creating the world, and show the reader how creative, considerate, loving, and how all powerful God really is. Bibliography (Work Cited) Life Application Study Bible by Tyndale Genesis Chapters 1-2
Friday, January 10, 2020
Dollar General Essay
Dollar General is the leading dollar store retailer in the United States with 2011sales revenues of $13 billion. It evolved since 1939 from a family (Turner) owned business to a publicly-traded company to a de-listed private investor-owned company in 2007. In 2008 Mr. Rick Dreiling, the current CEO and Chairman of the Board, began to steer the company in new directions.à The operating priorities were to drive productive sales growth, increase gross margin, improve processes and information technology to reduce costs, and strengthen the Dollar General culture of serving others. Dollar General began to experience a decline in sales and store expansion as early as 2005, prior to the recession of 2007. As a leader in the industry, with its primary products being lower-priced consumables, Dollar General turned around under the new leadership and ownership structure to again begin increasing store expansion, sales and prospects for increased revenues and profits. At the present time Doll ar General make strategic use of its core competencies ââ¬â leadership under the CEO, product selection expertise in merchandise sales, their organizational style and structure, the power of the retail store chain and distribution centers and a quality shopping experience to move forward towards achieving their operational priorities. However, Dollar General faces challenges that are both internal and external. They have strong leadership but with 10,000 stores leadership, culture, and values are hard to effectively trickle down through the whole organization. Improving the customer experience includes having highly motivate employees with a corporate culture of service. Dollar General has succeeded, in part, because they have sought out markets that the big box companies like Wal-Mart do not target, at least by a smaller scale easily accessible store in close proximity to consumer homes. This means, however, that the primary market of the company has tradtionally been in lower income neighbourhoods: it suits the price consciousness of consumers and aligns with lower priced commercial real estate. It is an irony that Dollar General has prospered during the recent recession. They must strategically align their core competencies with the external competitive environment, and this will include a need to possibly shut down poorly performing stores at the same time as they seek new store expansi ons. These priorities will be best served with a strategy of expansion of higher concentration of stores in existing successful markets, and setting up stores in new areas ââ¬â new markets within existing states and new states with low or no current presence of Dollar General Stores. Introduction Dollar General Corporation is the largest discount retailer in the Unitedà States, the company offers consumer staples merchandise in four categories: consumables, home products, seasonal, and apparel. As of February 25, 2011, Dollar General operated 9414 stores located in 35 states. Dollar General was founded in 1939 by J.L. Turner and his son as a whole-sale business. The first Dollar General store which is also the first dollar store in the States was opened in 1955 in Springfield, Kentucky. In the rest of this report, we will look at what happened to the Dollar General these years and have a comprehensive analysis of the company, which include the external, internal and SWOT analysis. Also we will provide several strategies recommendations to keep the company in the good path. Analysis of the External Environment In order to analyse the external environment of the discount retail industry, we conducted PEST analysis (see exhibit 1) and Porterââ¬â¢s Five Forces analysis (see exhibit 2) of the industry and these methods of analysis have allowed us to identify several most important opportunities as well as threats of the discount retail industry. First, there are several opportunities within the discount retailer industry. With the uncertainty of economy within the U.S., discount stores are getting more popular as consumers are facing the situation of lower purchasing power. Lower income neighbourhood would really be the ideal place for discount retailers to demonstrate their marketing strategies and to locate their stores. Also the use of technology can really improve their operational efficiencies. At the same time, there are several threats that the industry is facing. From the political aspect, there are trading issues between U.S. and countries where the retailers are importing merchand ises, higher tariff brings down the profits for companies. Also, the rapid growth of online-stores raised the competition within the discount retailing industry. Intensive competition within the industry resulted companies constantly reducing prices and profit margins. Analysis of the Internal Environment Value Chain: Primary Activities Dollar General (DG)ââ¬â¢s inbound logistics consist of offering consumable, home products, seasonal and apparel merchandise from various suppliers. They also have stores located in many different states to take advantage of attractingà more customers. DGââ¬â¢s stores are either in freestanding building or in strip shopping centers to save on building costs. For outbound logistics, Dollar General hires third-party trucking companies to complete deliveries. The trucking companies transport the merchandise to a store from their nearest distribution center. DG also installed a voice pick system in the distribution centre, which allows employees to communicate with warehouse software systems by speech recognition. This would make the distribution costs go down for DG when the fuel cost increased. Dollar General operates its stores in leased space and also in their owned stores. This allows them to lowers their limited maintenance capital, low occupancy and operating costs. DG keeps building new stores and remodels its stores to make them easier to shop and increase storeââ¬â¢s sale productivity. DG also tried to make its storeââ¬â¢s look standardized across the chain. Dollar General has its own marketing which focuses on four variables: Price, Place, Promotion and Product to allow the company to attract existing and new customers. They create value through various products by increasing private labels products in consumables and non-consumables and through many stores across different regions to bring their reputation to their market. Having newspaper inserts and a web site allow DG to increase their brand image nationally. Dollar Generalââ¬â¢s service is done efficient and effectively by staff-scheduling model. This system would help to ensure the staff available at different times to the level of sales volumes during the week. DG provides training to their employees and focus on how to recruit and retain their high-performance employees. Value Chain: Support Activities Dollar Generalââ¬â¢s firm infrastructure has Richard Dreiling as CEO and chairman of the board. He previously was the CEO and board chairman of the largest drugstore chain in New York City. He is experience and knowledgeable in the food and drug retailer industry. Under his leadership, there are four important priorities identified by the managers, which are: driving productive sales growth, increasing gross margin, improving processes and information technology to reduce costs and strengthening the DG culture of serving others. Each typical store has one store manager, one assistant manager and three of more sales clerks. Dollar General has great human resource management. They employed more than 85,000 full-time and part-time employees. They have focus on how to improve recruiting, training and retained their employees. Dollar General has great technology and development. They installed a voice pick system in the distribution centre to decrease the distribution cost due to high fuel cost. They also installed new analytical and monitoring tools to assist with inventory shrinkage reduction efforts. This would avoid them from the loss of merchandise due to shoplifting, employee theft, damage and obsolescence and allow them to increase gross margin. Moreover, having a web site to allow customer to place orders online is another technology for DG to bring customer to store. Dollar Generalââ¬â¢s procurement is by purchasing merchandise through various suppliers, importers, agents, and other third parties. DG offers brand name, consumable merchandise and private label brands. DG also uses direct sourcing to get products to their store in order to control costs and increase its gross profit. They also held licenses to provide various trademarks and brands to the stores. Core competencies (Appendix C page Based on VRIS framework, we have identified five core competencies of Dollar General. These core competencies are Richard Dreiling (CEO), consumable merchandise, benchmark organizational styles and their retail stores chain. The separate evaluation of each of these competencies can be view in Appendix A. SWOT Analysis Strengths Dollar General is considered to be the largest retailed stores for selling merchandise mix priced at $1 or less in the US with more than 9400 stores in 35 states as of February in 2011. They sell consumable products at a very low price which attract more discount shoppers during recession. Their marketing strategy on 4Ps allows them to attract more and new customers. DG has the ability to catch market trends and adjust their product mix accordingly. They also create a fast and convenience shopping experience for consumer. They also have a very strong financial since they leased most of their stores and purchased leased stores during weak estate market period. Therefore, they have very low cost on capital expenditure. Their staff scheduling model allows them to make sure employees available during peak time. Also, the voice pick system in the distribution centres helps them to reduce distribution costs dramatically due to increasing in fuel cost. Moreover, the standard design in each of the retail store has helped them to increase sale productivity and easy to shop for customers. Weaknesses Dollar General has many weaknesses in its operations. They have to hire third party truck to deliver most of their merchandise, which could lead to delay in delivering merchandise to stores since they do not have control over the trucking companyââ¬â¢s operation. DG has initiative to remodel and renovate their existing stores which could dramatically increase their debt because they have over 9000 stores. Also they are late on introducing online orders in 2007. As a result, they could lose on bringing more customers to know about their brand image. Their human resource management is problematic because they did not have clear policy on overtime pay and inequality salary due to gender. This could cause their reputation badly and financially hurt as there were cases where employees sued them over those issues. SWOT MATRIX: For the SWOT matrix, we have determined several things to be of importance in the following table: SWOT Matrix Strength 1. Low operating cost model 2. Large scale in term of retail stores 3. Strong finance Weakness 1. High cost on capital structure due to renovation 2. Late on introducing online order program 3. HR management is inefficient Opportunity 1. Economic uncertainty helps dollar stores 2. Low income Neighborhood 3. Use of technology 1. Entering global market(S3,O1) 2. Attracting more customers from different income groups(S2,O2) 3. Improvement on operational structures(S1,O3) 1. Opening new stores during economic downturns(W1,O1) 2. Upgrading online-order program(W2,O3) Threat 1. National trading issues 2. Rise of online-stores 3. Intensive Competition 1. Increased market share reduces the competition(S2,T3) 2. Financially healthy helps supporting online operations(S3,T2) 1. Redesigning online-store for better shopping experience(W2,T2) 2. Transferring cost on capital structure for merchandise mix(W1,T3) Assessments: (Appendix D page The mission statement at Dollar General is, ââ¬Å"Serving Others. ââ¬ËFor Customers: Convenience, Quality, and Great Prices. For Employees: Respect and Opportunity. For Shareholders: A Superior Return. For Communities: A Better Lifeââ¬â¢.â⬠Based on our evaluation of this mission statement, we came up with a total quality score of 71% (Appendix B page â⬠¦We felt in the mission statement that the purpose of Dollar General, services/ products offered, their competitive advantage, how they do to survived, how they treatà customers and positive public image to stakeholders are clearly outlined in the mission statement. Dollar General does not establish what their scope of operations is, does not create a shared sense of value among employees and does not explain the technology or innovation in their operations. Dollar General definitely has a strong mission statement, but could improve on a few aspects to make it better. Objectives of Dollar General are to increase mark et share in product and services, achieving high technology in operational processes and boosting companyââ¬â¢s reputation by serving others. The company managers under CEOââ¬â¢s leadership drafted firmââ¬â¢s corporate governance principles. Dollar General has a board of directors and CEO is the chairman of the boards. Rick Dreiling, CEO, has extensive knowledge and experience in food and drug retailer. DGââ¬â¢s Top Managers are made up of local stores managers who allow firm to identify directions for the whole company. This helps for tighter unity among the upper and lower level managers within the firm. Strategic Alternatives 1. Uniform Branding and Functional/Facility Design Description: Create consistent signage, logo, brand uniformity, including greater internet presence. Apply across advertising and promotion mediums. Standardized store (floor & shelf) layout, and build private store products under improved branding efforts. Pro: Increase the square footage of sales (e.g. 10,000 sq ft building; 60,000 sq ft sales area) Pro: Create uniform, time-saving shopping experience Pro: Improve and standardize surveillance to reduce shrinkage from theft (large part of theft from employees) Pro: Increase sales per selling space Pro: Increase profitability through higher margin building of private store brand Pro: Store brands manufactured through low-cost East Asia manufacturers under private label Con: Most stores are leased ââ¬â hard to find uniform size, shape, etc. Con: National brands still a consumer preference in many groups (such as higher income) Con: Private ââ¬Ëbrandingââ¬â¢ or brand building may not be as important to value-conscious price-driven consumers 2. Human Resource Development ââ¬â More Managers, Assistant Managers, Performance Bonuses Description: One of the goals of the company is to offer higher living standards to employees. More managers and assistant managers allows for non-hourly monthly wage, with base salary plus profit bonus potential. Pro: Reduces high staff turn-over Pro: Reduces shrinkage from staff theft Pro: Increases productivity and customer service (e.g. Staff more willing to rotate stock and presentation such as for seasonal goods or lowering and strategically placing stock that is shelved Con: May be perceived as offering a job title without wage increases Con: Increases expectations of staff Con: Could lead to higher wage costs, reduced net profits (if profit sharing), need to offer benefits (health insurance) Con: Less flexibility with part-time employees and cyclical/seasonal trends 3. Expansion to New States/More Stores Description: Plans are underway for expansion to states such as Connecticut, New Hampshire, Nevada. Presently they are in 35 states; states like Arizona, Colorado, Delaware, Minnesota and Maryland all have less than 100 stores. A major business and population state like New Jersey only has 44 stores. New stores can be added to existing states because of local market (3 to 5 mile radius of stores) in all areas: city center, suburbs, rural areas. Pro: Resumes a past successful approach to expanded sales revenues and profits Pro: Shutting down of unprofitable stores, and new strategies, better suited to expand Pro: Recession has created many low-cost retail lease opportunities Pro: Many of the highest density states with most stores in ââ¬Ëpoorââ¬â¢ southern areas; major markets like New York state, Colorado and others are greatly under-served. Good opportunities. Pro: Regional distribution centers gain economies of scale and other efficiencies with enough stores; target areas wit h less-stores-per-distribution ratio Pro: Company has built high capability and advantage in low-cost store openings Con: Leases, even at lower prices, generally involve 10- to 15-year commitments Con: Recession still may be affecting employment, incomes andà sales patterns Con: Very low brand familiarity in new states Con: Threat, although small, of taking business away from other Dollar General stores if in higher per-city concentration 4. Target Higher Income Consumers Description: Higher income consumers have been shopping more at stores like Dollar General. This does not have to be solely for increasing purchasing power during recession. Many people of all incomes enjoy ââ¬Ëvalueââ¬â¢ shopping. Increased focus on higher income consumers can be by increasing traffic to existing stores or new stores in more affluent areas. Higher income consumers may also have greater access to home computer, internet and preference for internet shopping. Pro: Increase per-customer total spending per visit, a main goal of current strategy Pro: Higher income consumers have means and ability to travel further ââ¬â higher opportunity cost for their time though Pro: Allows for greater chance to sell national brands and higher price (closer to $10 range) goods Pro: Increased revenues and profits Con: Costs more to advertise/promotion to this new target audience Con: External advertising is more expensive and difficult to measure directly Con: Setting up stores in more affluent areas will have higher land, taxes, lease costs Recommendation: Alternative 3 ââ¬â Expansion to New States/More Stores Implementation Plan The first step in the expansion plan is to identify the two paths of increased store numbers: (1) more stores per established markets and (2) new stores in new markets. (1) More stores in established markets Established markets have the advantage of useful sales statistics. Each area can be analyzed in terms of the total number of stores in an area, stores and sales revenue per population in the city/region, and total number of à stores, including competitors. These areas have already experienced within or intra-area exapansion. Impacts of higher concentration can be estimated. These patterns should be duplicated where possible seeking an optimum level of stores in a market. One of the great advantages the company enjoys is that most sales come from within 5 miles of an outlet. Even in cities with a high number of Dollar General stores, there remains a great deal of available market zones. (2) New Stores in New Markets Selecting new states to expand to and create new market presence can be guided by existing and planned distribution centers. Distribution centers are key to streamlining a uniform system of inventory and logistics. For example, relatively ââ¬Ënewââ¬â¢ states with a lower density of Dollar General stores but with an existing under-utilized distribution center, with profitable stores, is the key criteria for new market selection. Other market analysis for new city/state markets can follow the patterns that have proven most successful in recent (past decade) expansions. Not all of the alternatives are mutually exclusive. The expansion to new stores and new markets more easily facilitates other goals such as improving store design and layout improving shopping speed, access to goods and higher density shelving use. These are tactics easier to achieve when selecting new properties than in remodelling existing buildings. Setting up new stores in new states may also be an opportunity to try out new labor-relations, including altering the mix between management (salary) positions and wage positions. However, to assure the most flexibility new stores and markets should begin with experienced store managers with wage employees. When new stores are in or near existing stores and markets it offers the chance for promotion of existing employees. The strategy is not simple expansion in terms solely of increased added store numbers. The strategic goal is to expand to new profitable markets and this includes the ancillary actions such as monitoring and closing poor performing existing stores. This blends opportunities while overcoming weaknesses towards higher profitability and sustainability. Implementation pace and schedule. With nearly 10,000 stores, and average expansion in the years between 2004-2009 inclusive being 354 stores, there are no simple decision criteria for selecting the best number for expansion. At the early part of the six year period (2004-5) expansion was by more than 600 stores per year. After a dip and slower growth in 2006-8, new store expansion grew to 466 stores in 2009. The bulk of this is higher concentration in existing state markets. Expansion to new areas should be in areas such as New Jersey, New York (state more than city due to high real estate costs in city) and other Northeast states which may be served by distribution centers. There is no current northeast distribution centers at all. Nearest regional centers are in Ohio (1229 stores) and perhaps Indiana (1000) stores. Over the next three years the pace and location of new stores in new markets should be 200 stores per year in the Northeast Atlantic coast area. Evaluation Criteria Through all stages the evaluative measure will be the extent to which performance matches the operating priorities: driving productive sales growth, increasing gross margin, improving processes and information technology to reduce costs, and strengthening the Dollar General culture of serving others. Conclusion Dollar General was the first mover in the discount consumer merchandise stores ââ¬â an industry that has become mature, though continuing to find new ways to reshape itself or be influenced by world trends or forces. With a primary focus on low prices (many items in the $1 range and more established name brand products value priced with competitors like Wal-Mart) Dollar General has responded well to the low-cost production from countries like China and other emerging South-East Asia manufacturers. It has a high percentage of total products in national brands, but the majority of its products are private brands, including their own store brands. The strategic choices of Dollar General largely involves duplicating the sourcesà of their per-store success at a level encompassing nearly 10,000 stores in the United States. Dollar General has followed a strategy of rapid expansion of stores which has been successful except for a net closing of stores in 2007, and a slower pace of grow th in the years 2006 and 2008. Through the expansions, and restructured, and improved information systems and logistics, Dollar General is poised to achieve both increased number of sales and greater net profits. References: ââ¬Å"Dollar General- Todayââ¬â¢s Neighborhood Storeâ⬠by Sue Cullers, Buene Vista University and S. Stephen Vitucci, Texas A&M University-Central Texas. ââ¬Å"Dollar General 2013 Annual Reportâ⬠by Dollar General. Exhibit 1 PEST Analysis Political ââ¬â The level of political stability of the country is important to the consumer staples industry. Changes in government can lead to changes in taxation and legislation. The American elections may have an effect on the retailing industry as new legislation or new or existing government may bring in taxes. Also, trading issues between the US and other countries will affect retail companies when they are importing merchandises, higher tariff would resulted in decreasing profit margins for discount stores. Economic ââ¬â The consumer staples industry is unique as it considered non-cyclical, which means it does not affected by traditional business cycles or economic downturns. The demand for consumer staples is always consistent as it has a low price elasticity of demand. Furthermore, discount stores often have recorded increased sales and income during recession. While their usual customers suffered from unemployment and lower purchasing power, people from higher income brackets found their way to dollar stores, looking for bargains. Social ââ¬â Where income is distributed is an important factor that companies should look at as this also demonstrates the ideal place to aim their marketing or to locate their stores. Discount stores always targeted their merchandises assortment and store locations to meet the shopping needs of value-conscious customers. With the economy still remains weak andà uncertain, major dollar stores sought to keep their traditional customers and attract new customers. Technology ââ¬â Use of upgraded technology of cashing machines can improve operational efficiencies. Also, integrated and sophisticated IT system would provide managements to manage their inventories efficiently and keep costs low. The rapid growth of on line-stores raised the competition within the discount retailing industry. Exhibit 2 Porterââ¬â¢s 5 Forces Analysis Threat of New Entrants (Low) The overall threat of new entrants in the discount retail industry is low. New entrants are facing many barriers in this industry. Top companies control the major portion of market share. Economies of scale play an important role in this industry as large companies have their cost advantage and offer their customers with lower prices products. New companies do not have much capital and resources to compete with them. Bargaining Power of Suppliers (Low) There is not much bargaining power for the suppliers include manufacturers and distributers. Large discount retailers purchase merchandises from many different suppliers so they are not relying on a sole supplier. Also most of the supplies are not rare or valuable. So the suppliersââ¬â¢ power in this industry is low. Bargaining Power of Buyers (High) The bargaining power of buyers is high within this industry, and this is due to customers are highly price sensitive, with low brand loyalty; customers are just seeking for products with the best values. Also, in the discount retail industry, the switching costs are very low, customers can easily switch between stores depending on which store has the cheapest products. Threat of Substitutes (Low) The threat of substitutes is low in the discount retail industry and this is due to products are already on the low end of pricing scale and the products offered by different dollar stores are almost the same, and the essential products are difficult to find substitutes. Rivalry among Existing Competitors (High) The competition within the discount retail merchandise industry is really high between several big players such as Dollar General, Family Dollar and Dollar Tree. Other than that, these companies are also competing with some giant retailers like Wal-Mart. Since the low-cost leadership is essentially the only competitive advantage within this industry, retailers are constantly reducing prices and profit margins to try to drive traffic to their stores and increase sales. Appendix C: Core competencies We have determined that Richard Dreiling is valuable, rare, costly to imitate, and non-substitutable. Richard Dreiling is valuable and rare because not many CEOââ¬â¢s have the leadership abilities to take Dollar General as far as he did. Further, Dreiling is costly to imitate and non-substitutable because a CEO of his caliber is very hard to find among CEOââ¬â¢s in the same industry. Consumable merchandise is very valuable because of the four categories that Dollar General offered, sales in consumable increased most rapidly during recession. This merchandise is not rare, costly to imitate and non-substitute because competitors can copy your merchandise by observing what your stores offer to consumers. Further, benchmark organizational style is another core competency. Benchmark organizational styles are valuable and costly to imitate because they represent an organizational structure that your competitors have difficulty mimicking. This organization style is not rare and is sub stitutable because competitors can copy your business model by observing how you operate as a firm. Retail stores chain is valuable and costly to imitate because Dollar has numerous of stores chain across the state, each store has been redesigned to specific standards to make it easier to shop and increase sale productivity. They also owned some of the leased store during the weak real-estate market, which is difficult for competitors nowadays to own its retail stores. These retailed stores chain are not rare and non-substitutable because competitors can copy their design and build their stores as same as DG did. Shopping experience is valuable, rare, costly to imitate and non-substitutable because Dollar Generalââ¬â¢s stores has providedà the marketing strategy 4Ps which allows them to differentiate from competitors on how consumers buy their products, how the stores designed and how the services they has to offered in such a fast and convenient way for consumer to shop. This experience is something that competitor cannot obtain by using money and copy from DG stores.
Subscribe to:
Posts (Atom)